Blogging is a LONG TERM marketing strategy. If you are going to choose to start a blog please understand this is your blog for life. It's kind of like adopting a dog or having a kid. There will be days you just don't want to get up and walk the dog in the freezing cold, but you have to because it's yours. There will be days/weeks when you don't want to post but you have to ~ because it's yours. And being CONSISTENT is KEY with blogging.
Nothing irritates me more than finding a really interesting blog only to realize the person is not posting regularly.
Which brings me to the topic of regularly. There's some debate these days about how frequently you should be posting. Here's my opinion. Just DECIDE, based on what works for you. If you can only post 1 time a week, cool. Post 1 time a week, every single week, no matter what. Your readers will expect to hear from you once a week, don't disappoint them or they will leave you for one of the millions other blogs out there that are being posted to regularly.
I don't really think it matters how often you post as long as you maintain a consistent posting schedule. With that said, it may take you longer to get search engine ranking if you are only posting once a week. I recommend 2 or 3 times a week to post.
Posting at this frequency accomplishes a couple of things. It gives your readers new content on a regular basis. It gives the search engines new content on a regular basis. It also gives your readers a chance to bookmark, Digg, Stumble and otherwise share you posts before they get buried.
If you are concerned about such a long term undertaking and having enough to say about your topic, please stay tuned to my next post which will cover creating content. (It was meant to be this post, but I got sidetracked.) :)
Until Next Time!
Jackie Lee :)
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