opened you want to put the url you would like to use in the search bar. So continuing with yesterday's example I would want the url www.squidoo.com/how-to-clean-cloth-diapers. When you put that in the search bar it will either bring up a lens someone else has already done on this topic, a note that someone has this url and are still building it or you will see a nice little hello sticker. This little sticker says this lens can be your if you just claim it now.Just click on the place it says click and it will take you to the set up process to get started on your lens. Mary K has walked you all through this part already, but I want to add a couple points.
Make sure you use your long tail keyword as the title of your lens, also once you get inside the editing area make sure you use it as the title for your intro module.
If you are using this lens to refer someone to an affiliate product make sure you jump right to the chase in your intro module. Leave out the hi I'm Jackie Lee stuff ~ make sure to put it in your bio though. I say this because google will pick up the first paragraph of your intro module to put as a description. You want people seeing it in google search results to know this is EXACTLY what I'm looking for. So start off your intro module with the problem you are solving, and try to get your long tail keyword in the first two sentences exactly as you are trying to optimize for. This will show up in bold in your search engine listing, giving you bold keywords twice in your listing.
The next step is to give the meat of your lens. You will need at least 2 more modules, and then of course a guest book. It's always great for fresh content to have a guest book. I'd try to start with a couple of write/text modules. Start giving the reader information about the problem you are trying to solve in the first. Then in the second text module go ahead and show them how you are going to solve the problem.
There's some conflicting opinions on just how to do this. Some say to leave all the outgoing links out of your module until google has got them, but I don't know how true this is. I would probably stick to only one or two outgoing links in the beginning.
Remember, you need to update your lens every day or every other day for the first few weeks so you want to leave yourself room to grow.
Tomorrow I'm going to talk about how to find products for your niche. If you don't have any products, but know the solution to the problem go ahead and get started, don't worry about links you can put them in as you go. You can also rearrange, change text and whatnot ~ which will be counted as fresh content.
When you have at least 4 modules in your lens go ahead and hit the "publish" button. Once it has published go ahead and "view lens" to take a look at what everyone else is going to see.
As you can see the logistics of actually building a lens is not really my strong suit in explaining. So maybe I will have to start making videos again since the research part is really over. ;)
No matter how much information you have it never matters until you use it. Now Go Build Your Lens!!!! Talk to you tomorrow.
Jackie Lee :)
