Can Blog Content turn into Articles?

Okay... so that's a no-brainer of a question. Of course you can turn Blog content into Articles. In fact, if you're clever you'll do just that!

You see.... Search Engine, Internet Marketers, website owners and ezine publishers are constantly hungry for fresh quality content.

Notice the emphasis on quality. While there is a LOT of content all over the Internet a great percentage of it is mindless babble. I feel confident there will never be an over-saturation of QUALITY fresh content!

Which simply means offering information that informs the reader about a certain topic.

If you can do that you can easily get backlinks and traffic to your website. And if you have a blog, creating quality articles for submission to the major article directories is a simple matter of taking your own quality content and packaging it into 350-500 word articles with catchy headlines.

So gather together a few blog posts on a certain topic and create an article. Once you have the article put together you will want to submit it to a few major article directories. There are many article directories and manual submission can quickly become very time consuming.

I tend to prefer using a submission service or two... one of the newest I've recently discovered is set up to distribute your articles to thousands! It's a free directory submission service with a very long reach.

As you're probably aware, a big benefit of writing and submitting articles is receiving traffic from the link you're allowed to include in your 'resource' or 'bio' box. If the readers of your article find value in what you've shared they are likely to click on that link to learn more about you and what you have to offer.

What you may not have thought of is ways to ramp up your traffic from articles in a more high-powered way.

One is by becoming good at writing headlines that tease a readers curiosity and gives them a reason to choose your article over someone else's. Much to my amazement, statistics continue to support the truth that words like, 'secret', 'discover', 'important', 'amazing', 'incredible', 'unbelievable', 'shocking truth', 'how to' -- continue to be part of the catchiest headlines.

It's also very powerful to use your headline to ask a question (which, hopefully, will be answered for the reader by reading your article and continuing on to your website).

"Is it possible to..."
"What you don't know about..."
"When is..."
"Who is..."
"Have you seen..." etc.

Now here's another 'secret' to increasing your traffic from articles...

Instead of giving them the whole article, split the article in 2 and then use your resource box to direct them to your blog or website for "Part 2". Using a tagline like, "Read the rest of this article at www.yourwebsite.com" will force far more click thru's than the usual..."More can be found at..."

There's a bit of an art to split articles at the right point. It's an art you can easily hone with practice and experimentation. You want to split it at a point that will entice readers to read the rest. This doesn't mean you must have an actual 'cliffhanger' (though that is an interesting touch ;-)). You do want to go through the article and find what you believe to be the most interesting or most informative part and retain that portion for your blog or website. One way to approach this is to list the ideas your article shares. Retain the best ideas for your blog and in your resource box you can say something like, "For the Top 3 Incredible Ideas, Please visit www.myblog.com"

Hope this helps you understand the relationship between blogging and articles and how you can drive more traffic to your blog with your blog's content.

Thanks...
I appreciate you...
--Mary K

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