If you've been following along you now have a great idea and a Squidoo lens. If you aren't why not?
Today we are going work on the second half of this system. This is the part that drives traffic to your lens.
We're going to drive traffic in a couple ways.
We are going to use social networking and social bookmarking to get high quality backlinks which will increase your rankings in the search engine as well as drive traffic from the communities themselves.
The second way we are going to drive traffic is by article marketing. This will also provide you will quality backlinks and direct traffic.
Social bookmarking. This is a great way to let people know about your lens. There are some must use social bookmarking sites.
StumbleUpon ~ this site has the ability to drive a LOT of traffic to your site. In fact, I recently had two different incidents of over 600 visitors in a day from StumbleUpon. You will have to sign up for an account with stumbleupon, and then download the toolbar. It will not drive traffic every time you stumble your lens, but it will be another great backlink, and a good possibility of getting some traffic.
Digg ~ depending on your topic. If you are doing anything about making money don't bother with digg. When you do your digg bookmark make sure you write a description that sounds more like a newspaper story.
There are a million social bookmarking sites available, and more being created every day. Getting your bookmarks can be time consuming, but it is a necessity.
A couple suggestions and then I'll give you some ideas on how to make it a little quicker.
Take a few minutes when you sign up for your account to add a little description and a picture. I suggest using the same picture for all your social networking pages. People will begin to associate your picture with you and feel they know you no matter what community they are in.
Now making quick work of bookmarking.
You can use social marker ~ which once you have an account at each of the bookmarking sites will fill in all the information for your lens. All you have to do is put in the captcha and click submit.
If you want to do even more bookmarking than social marker I have put together a free report to help you set up a system for quick and easy social bookmarking
Bookmarking is pretty self explanantory ~ but important to build quality backlinks and drive traffic.
Article Marketing is the next piece of the traffic puzzle.
I suggest you come up with at least two keywords for each of your lenses that you can write articles on. I suggest you write a couple articles for each keyword. They will be used for a couple of different purposes.
The first article will be written for google. You will write this article using your keywords in the title and within the article and then submit it to ezinearticles.com. If you've chosen good keywords with not so much competition you should easily be able to get to page one or two of google with your article. (this should give you two of the top 10 links in google 1 to your lens and one to your article with a link to your lens)
The second article on the same topic is going to be used for backlinks. You will want to submit th is article to all the article directories you can find. I had you write a second article so you don't get dinged for duplicate content and not show up on google. This is just for the links, so no need to worry about the duplicate content.
Again, submitting to article directories is VERY time consuming. You can cut down on some of the time by using Article Submitter. Once you've created an account at each of the directories article submitter will fill in all the info about your article in each of the directories. All you will have to do is choose a category and click submit. This will make your submissions process much quicker.
You can/should do this process for each of your keywords for each of your lenses. I get asked how many articles do I have to write for each lens. Here's the answer ~ as many as you need.
Sorry ~ what I mean is you have to keep doing this until you start to see the level of traffic that you want/need for that lens to start making you the money you want. So if you aren't on page one of google yet, submit to some more article directories and write another article or two to submit to ezinearticles.
It probably won't take as much as you think.
In fact, yesterday I created a lens on Easter Crafts for Kids, I have not gotten around to writing articles on it yet, I just bookmarked it and it's already on google and getting traffic. Now it's just a little traffic, so once I get some articles written and submitted, I imagine it will create a stronger stream of traffic.
The last step in this system and it's an optional step is to set up a blog.
This blog is designed to give you more quality backlinks. You want to think of a blog topic that will be able to encompass all your lenses.
For example ~ I set up a "how to blog". My only purpose for this blog was just to get more backlinks to all my lenses. I am however, quickly falling in love with this little green blog. It allows me to do all the things my other blogs don't let me do. I get to post quick, one small paragraph posts and then link to my lens. I also get to add nice pictures which I don't do on most of my other blogs.
So instead of it just being a backlink creator I'm actually starting to drive traffic to the blog itself. Doing this will lead people back to my lenses and hopefully to the merchant pages where they will be moved to buy the product. :)
You can even make a post and link to your ezinearticles. It is all about making a huge web of links all interconnected, and giving people a ton of different ways and opportunities to find your site.
That's it the basics of this system.
Get an idea ==> Build a Lens ==> Bookmark for backlinks and traffic ==> Articles for backlinks and traffic ==> Blog for backlinks and traffic
Pretty simple, but I know even though we've laid it all out there for you actually doing it and following through will be tough.
Just try it. Follow this plan 1 time and see what happens. If you notice an increase in traffic to your lens and an increase in your commissions DO IT AGAIN. If you don't I'd still suggest doing it again. Not every lens will be a huge hit. You may have to build a few lenses before you hit the big one.
If after building 10 lenses following this plan you are still seeing nothing ~ then move on to another system and try it out.
If this just wasn't quite clear enough, step by step enough for you, keep an eye out for my new ebook A MAP ~ A Step By Step Affiliate Marketing Action Plan. It should be ready soon.
However ~ if you have not followed each and every piece of this puzzle I don't want to hear "it just doesn't work" because it DOES work, you just have to work it.
I look forward to discussing the next system next week. See ya then. Get started today on this though. You can easily get a few lenses done before Monday.
Jackie Lee :)
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