I recently heard Squidoo described as a 'living encyclopedia'. I love that description; in part because it puts a whole new color on the idea of ENCYCLOPEDIA. If you are of a certain age... you may recall doing research for school projects by using the somewhat stuffy presentation of facts found around a given subject in an encyclopedia.The assignments were always given with the warning: 'Do not, under any circumstances, copy directly from the encyclopedia!' Who would have imagined that decades later we would be creatively contributing, in interesting and even entertaining ways, to the ongoing development of an ENCYCLOPEDIA?!?
Indeed... that is a great way to sum up Squidoo, with it's ever-growing number of lenses that "contain information on all branches of knowledge or treats comprehensively a particular branch of knowledge". The reason I mention all of this is because I want to nudge you to USE Squidoo as a 'first search' spot whenever you can.
You'll be amazed at the quantity and quality of the information accumulated over at Squidoo and at the same time you will uncover 'gaps' that exist in it's knowledge base. This can reveal for you a subject that needs exploring and a lens to share the results of that exploration. When you do a search on a certain topic if no pages exists for that topic you are instantly encouraged to Create a Lens about it. And if find lenses that exist in your area of interest you can decide if they address your specific slant on this interest... if not you may strike gold by creating that lens yourself.
Because one important thing to keep in mind is that if YOU are looking for information on a certain topic, there are bound to be many, many others also looking for information on that topic!
So my advice today is simply make SQUIDOO your favorite research tool. You'll be amazed at the impact this will have on your marketing!
Happy squidooing....
--Mary K
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EXPECT MIRACLES!
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