And MAN! I've been learning a ton! I figured I'd just move forward with the learning rather than come by and post that I was over-whelmedandcrankybecauseIjusthadtoomuchtolearn!!! So look at it like this, I saved you! ;-)
See, that's one of the wonders of this 30 Day Marketing Experiment blog... WE go through the 'over-whelm and cranky' so you don't have to! Ha!
Onto today's topic...
Remember, we are talking about MARKETING, so we want to monetize our Squidoo lens in the most effective way possible. It's one thing to build a lens and another to build a lens designed to bring you a powerful and growing stream of income.
So we want to think about how well we are PROMOTING products and services on our lens. I'm going to assume that by now you've explored some of the modules over at Squidoo and I encourage you to explore on a regular basis; there are new modules added frequently!
Here are some pointers to keep in mind as you build your lens -
Use Royalty-earning modules
Don't just use one of them, use more than one in different ways. You can spice up the display and functionality of your lenses if you offer slightly different Amazon, Ebay, and SuperStore modules. For instance, you may spotlight a specific book from Amazon in one module and then provide a selection of DVD's on topic on a different Amazon module.
Consider hand picking items instead of letting the modules choose for you
In some cases, letting the affiliate service choose the items works well. And sometimes, there's more leverage in personally holding up specific, particular items. Don't just show me 10 random books on kayaking, show me the 10 best books you personally recommend.
Sometimes less is more
How much are you personally recommending? Consider whether there's more promise in the One Book You Need to Read, the Three Magazines You Need to Subscribe to, the Two Tools You Need to Own than in a long, long list of anything and everything. Give people less to choose from. Make some real, personal recommendations.
Explain why someone should buy something
Don't just hold up an item, hold forth on why you're holding it up. Consider adding a description that ex
plains why you recommend a tool or resource, how you use it, why it works, and why someone should drop their dime. This will give people more information about a given product, and it will further communicate your expertise and advice.IMPORTANT: alternate content modules with commerce modules
Are you dropping all your royalty earners to the bottom of your lens? Or clumping them all together anywhere? If you pair content -- information about a given aspect of a topic -- with tools people can use to learn more about that aspect -- it might work better. And, it might not make people scroll so far down before they see a tool they can use. Consider going back and forth between content and commerce modules.
Linking Like Lenses
While it's important to be sure you're sharing the best and most useful resources and tools, it's also important to think about the length of your lenses. You don't need to hold back on sharing your knowledge. Just consider making multiple lenses that approach the topic from a variety of angles. You can then lensroll each of your lenses to connect the pages together, making it easier for whoever finds one lens, to find the related lenses at the same time. You'll be surprised at how much more visibility your products have spread out over 2+ lenses instead of one long one!
I'm likely to come up with more... and that's it for now!
Keep building...and most importantly, HAVE FUN!
--Mary K
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EXPECT MIRACLES!
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